Thursday, January 13, 2011

Adobe Illustrator Users Group Los Angeles - January Meeting

Join us for a special meeting Tuesday January 25, 
6:30 - 9:00 PM at 

Border Stylo
729 Seward Street
Los Angeles California 90038

Featuring : Jose Caballer    Chief Creative, COO, The Groop

Jose began his career as a web designer 15 years ago as the 18th employee of
Razorfish Inc in New York City.
In 2001 he started The Groop one of LA's top Digital Agencies. His clients range from some of the worlds top brands such as Microsoft, Sony Music, Bank of America to educational institutions such as UCLA, Art Center College of Design and the Henry Jackson Foundation. Though he prides himself in helping create or relaunch over 30 start-ups, he is most proud of helping create movements such as Al Goreʼs Live Earth, Green my Parents and Jamie Oliver's Food Revolution.
He has translated his passion for educating creatives, entrepreneurs and executives
about web design into Groop Skool an online school and seminars that help Simplify
Digital Business.

More information about the Groop:

On The Agenda:

6:30 Meet up. A word from our host:

7:00 Presentation:


To share the planning tools that help The Groop successfully execute web projects.

The goal is to share "the other side" of web design, the way we simplify business

objectives and translate them into visual form.

 Part 1: In the beginning - Why is web design so different than brochures, posters,

books and other print?

Part 2: The Birth of User Experience

Part 3: The First Steps

1. User Personas / Profiles  2. User Stories 3. Site Map  4. Wire Frames

5. The Creative Brief  6. Site Scapes  7. Prototypes  8. Detailed Mockups


Refreshments sponsored by G.F.C. Good Food Catering Santa Monica